project: 248 page book on portfolio design completion date: fall of 2016 by Routledge Publishers; ISBN 978-1-138-86096-4, hardback and ISBN 978-1-138-86097-1, paperback.
submission statistics: over 10,000 pages of student portfolios were submitted during a national portfolio call
role: sole author, graphic designer and illustrator
abstract: Constructing the Persuasive Portfolio provides a much-needed detailed focus to the art of designing a compelling and effective architectural portfolio. While no design process is truly linear, Fletcher’s categorization of the complex architectural portfolio design process into achievable segments creates a straightforward and understandable step-by-step method.
Through full color visual illustrations including 400 portfolio examples from 55 different designers, along with over 50 explanatory diagrams, the book discusses topics such as identifying the audience, collecting, documenting and cataloging your work, strategies for portfolio organization, systems of visual structure, as well as guidelines for designing the graphic layout. It also gives directed advice on both printed and digital portfolio formats. With a set of 48 specific design actions that are keyed throughout, the book offers best practices for a wide variety of design problems to simplify troubleshooting for the designer.
As the ultimate tool of persuasion at your disposal, the portfolio is one of the single most important design exercises of your academic and professional career. Constructing the Persuasive Portfolio will not only show you everything you need to know about the full process of creating your portfolio; it will also give you the know-how to design it. This book is the last word on portfolio design you will ever need!
Important topics to note: Fletcher’s development of the three design narratives, design actions and keyed reference system, diagrams and case studies.
Mack Scogin Merrill Elam Architects: Knowlton Hall
project: 160 page book on the design of Knowlton Hall at The Ohio State University completion date: 2005, Princeton Architectural Press, ISBN 1-56898-521-5
role: editor with Todd Gannon and Teresa Ball (editorship: Gannon 40%, Fletcher 40%, Ball 20%), graphic designer for this volume within the already designed Source Books on Architecture system. Designer of all drawings and diagrams.
abstract: Some buildings are famous. Others deserve to be, but in their modesty remain satisfied to stand simply as excellent works of architecture. Such is the case with Ohio State University School of Architecture’s recently completed Knowlton School of Architecture. Designed by the internationally respected firm Mack Scogin Merrill Elam Architects, Knowlton manages to project both a monumental physicality and a sense of subdued elegance.
Mack Scogin Merrill Elam Architects: Knowlton Hall, provides a comprehensive look at this impressive new work using sketches, models, renderings, working drawings, and photographs. As with all of the books in the Source Books in Architecture series, it is accompanied by commentaries from the architects and critics who explore both the technical and contextual elements of the work.
This article explores the architectural nature of the Memorial Drive corridor in Atlanta, Georgia focusing on the building re-purposing of the multitude of pop-up churches in this community. Article and visual graphics by Fletcher. Photography by Reed Simonds.
published: Appendix Journal, Volume Spring 2007, University of Arkansas Press. Editors Darell Fields and Jeannie Kim.